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Here’s something for you to try!  Just watch the video below and then read on: As you watched the video – what beliefs and assumptions came up for you as to what was happening (or about to happen)? What were your perceptions as the video progressed? Did anything change at the end of the video with […]

1. Price is Elastic. Believe it or not: Only a small percentage of buyers (of any product) base their buying decisions solely on getting the lowest price. If most did, we’d all be driving around in the cheapest cars on the market.  Needless to say, we don’t! How about the business owner (consultant) who raised […]

I was in the newsagents last weekend, when I noticed an older gentleman in front of me… scouring the shelves.  I eventually proceeded to the checkout with various purchases.  Just as I was finishing my payment, this man came up behind me and chirped up to the cashier “You know I was looking for a […]

Although it has been talked about again and again in business circles, the 80/20 rule never ceases to amaze me.  You may be amazed too.  If you’re not up to speed on the 80/20 Rule yet then read on.  You may also know it as the ‘Pareto Principle’ after Vilfredo Pareto who made the interesting […]

Many people new to business often make the classic mistake of creating a product or service out of their personal passion (or talent) then try to sell their product or service into the marketplace without fully understanding the intended customers needs and desires. In other words – they make ‘guesstimate’ assumptions and then jump into […]

The theme for this article was prompted during a recent discussion with a group of business owners.  We were talking about ‘beliefs’, both ‘empowering’ and ‘disempowering’ (positive and negative) and how this was affecting their businesses. Our beliefs are what cause us to act in a certain way, and we have thousands of them (positive […]

Here’s something for you to think about involving the work of Buckminster Fuller.  In fact,  one of his theories in particular called the… ‘Law of Precession’. There is a wonderful piece about a honey bee that relates beautifully to business.  Buckminster Fuller based his life on this effect.  The Law of Precession defined in very basic […]

I love the game of sales.  In fact I am fascinated by people’s traditional beliefs on sales and what it means to them.  One of the most common… areas of challenge that I come up against time and time again when working with business owners and business groups revolves around the basics of ‘getting business […]

Have you ever noticed when you’re in the presence of positive business people, you start to… feel more positive about your business yourself?  When you’re having a social event with close friends, you can come away feeling really relaxed and a real sense of ‘inner calm’. So we know that positive people, both personal friends […]

‘Thinking outside the box’ is a bit of a buzz phrase at the moment in the business world.  That said, it really is an extremely effective process.  A simple way to start is to examine, evaluate and analyse what other people (inside and outside of your industry) are doing.  What do you think this might […]